What should I put in my Instagram bio?

What you do, who it is for and what to tap next. Add one line of personality if you have room.

How long can an Instagram bio be?

150 characters. Your name field is separate and searchable, so use it for your main keyword.

Should I use fancy fonts in my bio?

For a word or two. Screen readers struggle with them and they are not found by search. Try our Instagram font generator.

Where does the link go?

In the separate Links field under Edit profile. Point it to a link in bio page if you share more than one thing.

100 Instagram bio ideas you can copy

Updated November 1, 2026 · By the Mochii team

The formula

What you do + who it is for + what to tap. Lead with the clearest words, not the cleverest. Then end with a pointer to your link. Check the length with our bio character counter, or let the Instagram bio generator write ten for you.

Creators and influencers

Travel on a budget. New guide every Friday ↓
Making cooking easy for people who hate cooking. Recipes below
Daily outfits under $50. Shop my looks 👇
Books, coffee and honest reviews. Reading list below
Teaching you editing in 60 seconds. Presets ↓
Van life with two dogs. Route map and gear below
Fitness for real schedules. Free 7 day plan below
Skincare without the hype. Routine below
Small apartment, big ideas. Room makeovers ↓
Weekly videos about money that make sense. Start here ↓

Small businesses

Handmade candles from Leeds. Free shipping over £40
Fresh bread every morning since 1998. Order for pickup ↓
Plants delivered to your door. New arrivals every Monday
Family run bike shop. Repairs booked online ↓
Vintage denim, cleaned and repaired. Drop every Friday 9am
Ceramics you can actually use. Shop the new batch ↓
Eco friendly cleaning products. Refills below
Custom cakes for every party. Order 7 days ahead ↓
Your neighborhood coffee spot. Menu and hours below
Dog grooming with patience. Book a slot ↓

Artists, photographers and designers

Illustrator. Cats, plants and quiet moments. Prints ↓
Wedding photographer in Lisbon. 2027 dates open
Tattoo artist. Fine line and botanicals. Books open ↓
Brand designer for food startups. Portfolio below
Painting the sea every day for a year. Day 214
Film photography from Tokyo. Zines in the shop ↓
3D artist. Weird and colorful. Commissions open
Portraits that feel like you. Book a session ↓
Pottery classes and studio. Next workshop below
Street photography. Presets and prints below

Musicians, DJs and podcasters

Indie pop from Dublin. New single out now ↓
House and disco. Next gigs below
Singer, songwriter, chronic overthinker. Tour dates ↓
Producer. Beats and sample packs below
The podcast about starting over. New episode Tuesdays
Jazz trio. Booking for weddings and events ↓
Lo fi beats to study to. Stream below
Drummer for hire. Lessons online and in Berlin
Two friends, one mic, too many opinions. Listen ↓
Folk songs about small towns. Album out March

Coaches and experts

Career coach for first time managers. Free call below
Nutrition without rules. Programs ↓
Helping freelancers raise their rates. Free guide below
Yoga for stiff people. Classes online ↓
Spanish in 15 minutes a day. Free lesson below
Therapist sharing tools for anxiety. Not medical advice
Productivity for creative people. Newsletter ↓
Marketing for local businesses. Book a free audit
Money coach for couples. Start with the free quiz ↓
Running coach. Your first 10K in 12 weeks

Short and simple

Making things.
Currently: building.
Here for the good stuff.
Less scrolling, more doing.
Small steps, every day.
Coffee first.
Collecting moments.
Still figuring it out.
Made with love.
New here? Start below ↓

Funny

Professional overthinker. Amateur cook.
I came, I saw, I made it awkward.
Part time adult, full time snacker.
My plants are thriving. I am trying.
Powered by coffee and questionable decisions.
Running on 4 hours of sleep and pure optimism.
Fluent in sarcasm and emojis.
I put the "pro" in procrastinate.
Will post for pizza.
Living proof that cats choose their humans.

Aesthetic

☾ soft mornings & slow days
golden hour enthusiast ☀
salt water, sun, repeat 🌊
collecting sunsets
less noise, more light
wildflowers & old film
between the city and the sea
quiet places, loud colors
notes from somewhere warm
living in pastels

Professional

Product designer at a fintech startup. Opinions my own.
Real estate agent in Austin. Helping families since 2014.
Software engineer writing about AI tools. Newsletter ↓
Founder. Building tools for small teams.
Nurse, mom and runner. Health tips without the jargon.
Lawyer explaining contracts in plain English.
Architect. Small homes, big light.
Chef and restaurant owner. Reservations below
Teacher sharing classroom ideas. Free resources ↓
Accountant for creators. Tax tips every Monday