UTM builder
Find out which app really sends you buyers. Add the link, pick where you post it, copy the tagged link.
Questions people ask
What is a UTM link?
A normal link with a few extra parameters at the end, such as utm_source=instagram. Analytics tools read them and tell you where a visitor came from.
Why tag the link in my bio?
Apps like Instagram and TikTok often open links in their own browser and hide where the visitor came from. With a tag, your analytics still knows.
Which values should I use?
Use the app as source (instagram, tiktok), the placement as medium (bio, story, video) and a short campaign name (spring_drop). Stick to lowercase so reports do not split.
Do I need UTM tags on a Mochii page?
Mochii already counts views and clicks per link and shows which app people came from. Tags help when you want the same data in your own shop or Google Analytics.
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